Every LOOPIE £10

Pick it. Personalise it. LOOPIE it.

Custom letter-bead bag charms, made to order. Choose your colours, add a name, pick a charm — no two are ever quite the same.

20% of profits to Great Ormond Street Hospital Charity

Find your LOOPIE

Four ways to shop — personalise your own, or pick something ready to go.

You pick the vibe. We make the magic.

Four choices, about a minute. Made and posted within three days.

1

Choose a vibe

Rainbow Pop, Pink Party, Pastel, Cool Blue or Team Colours.

2

Add a name

Up to eight letters, included in the price.

3

Pick a loop

Your main cord colour, or let us surprise you.

4

Pick a hero charm

Then we style the beads and extras to match.

Start personalising — £10

LOOPIE Words

Ready to post, no personalising needed. Good for last-minute gifts.

Power words

BRAVE / STRONG / BE YOU

Chunky colour, statement beads and good-energy words.

£10
Besties

BFF / BESTIE / SQUAD

Made for matching bags, birthdays and little friendship gifts.

£10
Sport

GOAT / ACE / CHAMP

Team colourways with football beads and a star charm.

£10

Little gifts. Big smiles.

Party favours with every guest's name on them, packed and ready to hand out. Order ten or more and we'll do the whole set in your colours.

£10 each, or £8 each for ten or more.

Ask about party orders

Little charms. Big difference.

Twenty per cent of everything LOOPIE makes goes to Great Ormond Street Hospital Charity. It matters to us, and it's why we started.

Made by a kid with a big idea.

LOOPIE started at a market stall, with one girl, a box of letter beads and a conviction that everyone should have their name on their bag. She was right. Every LOOPIE is still made by hand at our kitchen table.

No two exactly alike.

We hand-thread every charm, so the beads sit slightly differently each time and the colours vary a little between batches. That's not a flaw — it's the point.

Warning: not suitable for children under 36 months. Contains small parts — choking hazard.